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Session Spotlight: Unconference
Welcome to UXPA 2013 in Washington, D.C., USA! How many times have you been to a conference and gotten an “Aha!” moment? Thought to yourself, “I have a better idea, and I want to share it with everybody?” Unconference sessions … Continue reading →
UXPA 2013 Student Design JAM!
The 2013 Student Design Jam is ON! The UXPA conference has a long history of engaging student activities, and this year will be no exception. With more than 60 students attending the conference in various capacities, this year’s Design Jam is … Continue reading →
Presenter:
Dan Klyn; Information Architect, The Understanding Group; USA Shari Thurow; Founder and SEO Director, Omni Marketing Interactive; USA
Title:
Understanding Information Architecture
Day/Date:
Friday, July 12, 2013
Time:
3:00pm - 4:00pm
Location:
Columbia 1-2
Session Type:
60 Minute Presentation
Description:
Information architecture (IA) is evolving. At the advent of the World Wide Web, IA was practiced as a form of digital librarianship, organizing the information contained within websites to make things easier to find and use. Today it serves a much greater purpose, since all aspects of business and everyday life increasingly depend on digital information. As the distinctions between physical and digital space become less meaningful, the traditional lines between products and services, creators and users, customers and vendors are dissolving. Users experience many complex, information-rich digital places, but not all of them are well-architected.
Audience:
General
Track:
Design
Biography:
Dan started working as an information architect in 1997, and has become highly skilled through fourteen years of practice in agency, e-commerce and non-profit contexts. An engaging and passionate advocate for the craft, Dan balances IA practice with teaching graduate students information architecture at the School of Information at the University of Michigan.
Shari Thurow has been designing and promoting websites since 1995, and she is outsourced to many firms worldwide. As a pioneer in the area of search-engine friendly site design, she has a 100% success rate for getting client sites ranked at the top of search engines. She currently serves on the Board of Directors for the Information Architecture Institute (IAI) and the User Experience Professionals Association (UXPA). Shari is the author of Search Engine Visibility, which has been translated into French, Japanese, Korean, Polish, and Russian. Her book, When Search Meets Web Usability, teaches how to bridge the gap between a search-engine query and your website.
Key Words:
Information Architecture, Language, Meaning, Structure, Ontology
