Presenter:          Sarah Bloomer; Principal, Sarah Bloomer & Co; USA
Title: Building a Strategic and Effective UX Team
Day/Date: Tuesday, July 9, 2013
Time: 9:00 am - 5:15 pm
Location:  Gunston West
Session Type: Full Day Tutorial
Description: If you’re a new or experienced UX manager, you probably wonder if other teams face the same issues and how their teams work. This tutorial is designed with that in mind. It’s equal parts hearing from an expert and learning from each other. We’ll cover how to create a successful UX team for your company and its culture, that is, people, location, methods, and goals. We’ll give equal time to learning from each other. Ask your big hairy questions so the group can address them. You’ll leave with ideas to try as soon as you get back to work.
Audience: Advanced Practitioners
Track:  Strategy
Biography: Sarah Bloomer has over 20 years in user experience design. In 1991, she co-founded The Hiser Group in Australia, designing GUIs, training hundreds of UX designers and helping clients set up usability teams. As Director of UX at Constant Contact, Sarah transformed the team to a group of researchers, interaction and visual designers, writers and front end coders. Today Sarah Bloomer & Co addresses the growing demand for design research, UX strategy and UX design training. She coaches UX managers and helps UX teams become more effective. She has delivered courses, tutorials and workshops worldwide.
Key Words: UX Teams, UX Strategy, Culture - team/corporate, UX process, Management