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Session Spotlight: Developing a User Experience Strategy
Today we spotlight one of this year’s 60-minute presentations, Paul Bryan’s “Developing a User Experience Strategy.” UXPA is thrilled to host this session and its companion workshop, “Ingredients of a Successful User Experience Strategy” at this summer’s conference in Washington, … Continue reading →
Session Spotlight: CARD
Today, we spotlight yet another of the amazing tutorials being held at UXPA 2013 in Washington, D.C.! In their full-day tutorial, “CARD: A Collaborative Tool for Rapid Task Analysis and Design,” Len Conte, Mark Ainscow, Debbie Cook, Stephen Reinach, and Lissa … Continue reading →
Presenter:
Ahava Leibtag; President; Aha Media Group
Title:
Content as a Conversation: Collaborating with Content Strategists
Day/Date:
Wednesday, July 10, 2013
Time:
11:00 am - 12:00 pm
Location:
Gunston
Session Type:
60 Minute Presentation
Description:
Content strategists can bring a tremendous amount of insight and clarity to web projects. Usability professionals who work on all types of projects should understand:
What content strategy is
How it can improve web projects
How to work with content strategists and other content professionals
In this session, Ahava Leibtag will share insights from small and large content strategy projects and talk about different ways you can apply content strategy directly to your projects. You will learn the nuts and bolts of content strategy, from planning and publishing content, to strategies for SEO and mobile, to involving stakeholders so you don’t get derailed every time you make a decision.
Audience:
General
Track:
Collaboration
Biography:
Ahava is passionate about content and prides herself on tackling the toughest content projects—from healthcare to hip-hop (seriously). She has more than 15 years of experience in writing, messaging, and marketing, and is a well-recognized content expert who writes often about content strategy and content marketing.
Ahava is the president and owner ofAha Media Group, LLC,a content strategy and content marketing consultancy founded in October 2005. Prior to beginning Aha Media, she was a communications strategist for a government agency. Previously, Ahava worked in corporate communications, two major advertising agencies and a commercial production company. She also served as the metro beat reporter for The Jerusalem Post.
Don’t be afraid to ask her about supraventricular tachycardia or Jay-Z.
