To make changes in your UXPA database record or to search for UXPA members, click here:
UXPA Member Directory
Our Tweets
Our Blog
UXPA Discussion
Discussion forum for the new User Experience Professionals Association
Session Spotlight: Unconference
Welcome to UXPA 2013 in Washington, D.C., USA! How many times have you been to a conference and gotten an “Aha!” moment? Thought to yourself, “I have a better idea, and I want to share it with everybody?” Unconference sessions … Continue reading →
UXPA 2013 Student Design JAM!
The 2013 Student Design Jam is ON! The UXPA conference has a long history of engaging student activities, and this year will be no exception. With more than 60 students attending the conference in various capacities, this year’s Design Jam is … Continue reading →
Presenter:
Beverly Freeman; Lead User Experience Researcher, eBay; USA
Title:
Competitive UX Intelligence: A Primer
Day/Date:
Thursday, July 11, 2013
Time:
11:00am - 12:00pm
Location:
Fairchild
Session Type:
60 Minute Presentation
Description:
Analyzing your competition can be quite informative and motivating. Brands compare themselves based on strategies, market share, and feature sets, but what about the user experience? In this talk, we’ll discuss the unique characteristics of competitive analysis from a UX perspective, ways to think about “the competition” beyond the obvious, and methods for competitive analysis. We’ll also share frameworks for going beyond basic usability comparisons, and common pitfalls to avoid.
Audience:
General
Track:
Research
Biography:
Beverly Freeman focuses on competitive UX intelligence at eBay. Prior to eBay, she researched social, mobile, and shopping experiences at Yahoo, PayPal, and Intuit. The longer she’s worked in this field, the more she has come to appreciate the value of a good question. Beverly enjoys food-truck dinners and long walks in museums.
