Presenter:         

Sebastian Schnorf; Google

Title: What is me online? Insights into how users manage digital identity.
Day/Date: Friday, July 12, 2013
Time: 11:00 am - 12:00 pm
Location:  Columbia 4
Session Type: 60 Minute Presentation
Description: This talk provides comprehensive and up-to-date insights about how users manage identity-related aspects online. We gathered 100+ user stories from 4 countries as well as 1000+ survey responses in <country> and <country>. We will illustrate how people present themselves in profiles, manage devices, as well as set up and share accounts. Furthermore, we will show how users curate different audiences using social networking sites, if and how users selectively disclose information to others and how users perceive and deal with identity conflation situations. Finally, I will discuss some implications for the development of identity- and privacy-related features.
Audience: General
Track: 
Biography:

Sebastian Schnorf is a UX researcher at Google based in Zurich, Switzerland. He conducts both strategic and evaluative research on identity-related topics.

Prior to joining Google in 2011, Sebastian worked for five years at a major Swiss telecom and for one year at a software startup. He has a social science background and spent two years as a postdoctoral researcher at Harvard University. Sebastian also holds a bachelors degree from the Swiss Institute for Postindustrial Design.
Key Words: Research, Identity, Privacy, Account, Profile