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Investing in the Future of UX
This year you’ll see a lot of fresh faces in DC at the UXPA 2013 Conference. We’re so happy to welcome more than 60 student attendees! It’s really important to UXPA as an organization to support and enhance the development … Continue reading →
Call for UXPA2013 Conference Session Chairs
This year I’m volunteering for UXPA 2013 as a Session Chair Coordinator. That means I’m scheduling session chairs for all of the sessions at the D.C. conference. Since I know you’re all going, I’m asking for your help. Please volunteer … Continue reading →
Presenter:
Adam Connor; Senior Experience Designer, Mad*Pow; USA
Title:
Design Studio: A Method for Idea Generation, Critique and Iteration
Day/Date:
Tuesday, July 9, 2013
Time:
6:00pm - 9:30pm
Location:
Gunston West
Session Type:
Half Day Tutorial
Description:
The generation and exploration of ideas is a critical early step when designing products and services. The work done in this stage of the product's lifecycle will help set a path for its future. It will also begin to solidify the problems and challenges the new product will and will not address.
But trouble often arises at this early stage for a number of reasons:
• teams may lack an effective structure or process for generating ideas, falling back on the non-descript "brainstorm" session
• various members of the team, beyond just the design team, may have their own ideas for the product.
• there isn't an efficient structure in place for capturing, evaluating, and eliminating ideas.
• and more...
The Design Studio is a method for idea generation, evaluation, refinement and even elimination. It takes place in a collaborative, fast paced, interactive environment that leads to a shared understanding of the product, the problems it will address and how it will address them.
Participants in this tutorial will be presented with an idea for a potential product and a partial scenario describing how a user intends to use the product. They will then be split into teams and, through the Design Studio process, generate, evaluate, and refine their ideas for the product's design.
Participants will be required to sketch their ideas, however no real drawing ability is necessary. If you can draw a rectangle, triangle, circle and wavy line, you have all the skills needed to illustrate your ideas.
Additionally participants will be required to provide feedback on other's ideas and receive feedback on their own. Experience in a critique setting is a plus, but again, not at all required.
I look forward to sharing this method with you. It's been a major component in the process I and my teammates use to approach new projects and can have long lasting benefits not just on quality of work, but on relationships and other collaborative opportunities.
Audience:
UX Fundamentals/Novice practitioners, General, Advanced Practitioners
Track:
Design
Biography:
As an Experience Design Director with Mad*Pow in Portsmouth, N.H., Adam combines 10+ years of experience in interaction and experience design with a background in Computer Science, Film and Visual Design to create effective and easy-to-use digital products and services. He believes that no matter how utilitarian a tool is, at the core of its creation lies a story; uncovering that story is key to it’s success.
Adam is also a strong proponent of critique, not only in design, but as a key component of collaboration, learning and improvement. Occasionally he shares his perspective on design at adamconnor.com and discussingdesign.com.
