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Session Spotlight: Developing a User Experience Strategy
Today we spotlight one of this year’s 60-minute presentations, Paul Bryan’s “Developing a User Experience Strategy.” UXPA is thrilled to host this session and its companion workshop, “Ingredients of a Successful User Experience Strategy” at this summer’s conference in Washington, … Continue reading →
Session Spotlight: CARD
Today, we spotlight yet another of the amazing tutorials being held at UXPA 2013 in Washington, D.C.! In their full-day tutorial, “CARD: A Collaborative Tool for Rapid Task Analysis and Design,” Len Conte, Mark Ainscow, Debbie Cook, Stephen Reinach, and Lissa … Continue reading →
Presenter:
Boon Sheridan; UX Raconteur & Principal at Coincidental Arts, LLC; USA;
Title:
Customer Journeys: Designing for Disagreement
Day/Date:
Wednesday, July 10, 2013
Time:
3:00pm - 4:00pm
Location:
Columbia 4
Session Type:
60 Minute Session
Description:
Sometimes there’s nothing better than being wrong.
Customer Journeys, maps, stories, flows. Whatever you call them they’re a powerful tool for understanding interactions, touchpoints, and moments of engagement between a company and an individual. Given the level of detail possible they often require long cycles, multiple lanes of research and multiple rounds of review to complete. What about a slightly different approach: creating journeys with less information, more inspiration and geared to foster conversations?
I’ll take you through the idea of Designing for Disagreement - deliberate and willful acts of creativity with the goal of sparking discussion, identifying unspoken biases, uncovering insights and collaborating with as many people as you can find. Then we’ll talk about how using them in customer journeys can produce pleasantly surprising results. I’ll end with examples from recent projects and tips for building meetings and workshops around them.
Attendees will walk away armed with reasons why you should try this technique on your next project, a framework to build your own customer journeys and a few tricks and tips on how to present them for maximum effect.
Audience:
General
Track:
Design
Biography:
Boon Sheridan is a designer, thinker and shenaniganist dedicated to helping solve problems and have fun while doing it. Over the last 20 years he’s been a site producer, content specialist, an information architect, interaction designer, user researcher, and voice-over actor (some with more success than others). He’s had the pleasure of speaking at EuroIA, the MIMA Summit, MidwestUX, Yarn Market News’ Smart Business conference, UCLA, and over bar tables across the country. He’s a Rosenfeld Media expert, lover of new cocktails and old records. He can be found on twitter as and he’d love to swap stories over a beverage.
