Presenter:         

Susan Weinschenk; Weinschenk Institute; USA
Title: Designing for Engagement
Day/Date: Tuesday, July 9, 2013
Time: 9:00 am - 5:15 pm
Location:  Columbia 1
Session Type: Full Day Tutorial
Description: Recent research in neuroscience and the brain has provides insights into how people think, how people decide, and what motivates people to take action. Whether you want to create an engaging website, software, game, or app, you need to know how to apply the latest research in neuroscience to your design projects. of this tutorial!
Audience: General
Track:  Design
Biography: Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. Her clients include Disney, Best Buy, and the Mayo Clinic. Dr. Weinschenk is the author of several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click? Dr. Weinschenk’s work includes the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces.
Key Words: Design, Engagement, Psychology, Research