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Investing in the Future of UX
This year you’ll see a lot of fresh faces in DC at the UXPA 2013 Conference. We’re so happy to welcome more than 60 student attendees! It’s really important to UXPA as an organization to support and enhance the development … Continue reading →
Call for UXPA2013 Conference Session Chairs
This year I’m volunteering for UXPA 2013 as a Session Chair Coordinator. That means I’m scheduling session chairs for all of the sessions at the D.C. conference. Since I know you’re all going, I’m asking for your help. Please volunteer … Continue reading →
Presenter:
Alison Meier; UX Strategist, gotomedia; USA
Kelly Goto; Principal & Design Ethnographer, gotomedia; USA
Title:
Why-Finding: Exploring Logic and Emotion for Real-World Product Strategy
Day/Date:
Tuesday, July 9, 2013
Time:
6:00pm - 9:30pm
Location:
Columbia 3
Session Type:
Half Day Tutorial
Description:
This tutorial encourages participants to explore the intersection of logic and emotion through a set of our research techniques, which we refer to as “Why-finding.” Using these techniques for our clients' projects enables us to achieve a deeper level understanding of why people love (or hate) a product. This fast-paced, engaging session will focus on synthesizing research through a series of hands-on activities, illustrated with examples of client work. Participants working at all levels of design research will leave feeling empowered to connect their research outcomes to meaningful design results.
Audience:
General
Track:
Strategy
Biography:
As a user experience strategist, Alison investigates how people really use technology in order to develop strategies and products that fit people's lives. She specializes in turning disparate ideas into cohesive plans, while balancing the small details and the big picture. She has worked with clients such as Target, Samsung, Sony, and Hyundai to envision new directions for their products. Alison earned a master's degree from UC Berkeley's School of Information and a BA from Luther College in English and French.
Kelly Goto is the principal and founder of gotomedia LLC, a global leader in strategic research-driven, people-friendly digital products and services. For the last 18 years, she has established industry standards for user experience and iterative workflow processes industrywide. She is a pioneer in the field of Design Ethnography, focusing on multi-device and mobile research for diverse clients such as Samsung, Hyundai, Sony, Nokia, Target, Wells Fargo and Seiko Epson Japan.
