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Session Spotlight: CARD
Today, we spotlight yet another of the amazing tutorials being held at UXPA 2013 in Washington, D.C.! In their full-day tutorial, “CARD: A Collaborative Tool for Rapid Task Analysis and Design,” Len Conte, Mark Ainscow, Debbie Cook, Stephen Reinach, and Lissa … Continue reading →
Session Spotlight: Moderator’s Survival Guide: Techniques for Handling Common, Tricky, and Sticky Situations During User Research
Today’s Session Spotlight features another of this year’s amazing Tutorials. In this evening tutorial, Fiona Tranquada and Donna Tedesco take you beyond your standard moderation skills, into the crazy real world of those participants and situations and how to deal with them. … Continue reading →
Presenter:
Paul Doncaster; Senior User Experience Designer, Thomson Reuters (CompuMark); USA
Title:
The Five-Second Rules: Ensuring a Healthy Five-Second Test
Day/Date:
Wednesday, July 10, 2013
Time:
4:30 p.m. - 5:30 p.m.
Location:
Columbia 4
Session Type:
60 Minute Presentation
Description:
Online five-second testing tools promise valuable response data that that can inform UX designs, but that value can be compromised by ignoring the restrictions of the method and designing the tests accordingly.
An analysis of more than 300 "crowdsourced" five-second tests showed that most tests are designed to encourage responses like "I don't recall" or "I cannot answer this".
From this analysis, rules and guidelines were developed and tested to increase the likelihood of obtaining useful data.
Audience:
General
Track:
Evaluation
Biography:
Paul Doncaster is a Senior User Experience Designer for Thomson CompuMark, a company of Thomson Reuters specializing in trademark research solutions. He graduated with distinction from Bentley University’s Human Factors in Information Design masters degree program in 2007, and has since worked on highly-complex UX projects within the domains of course technology, legal and intellectual property. He has written and spoken on many UX topics, including designing for emotional response, online readability, and designing for tablet users in the legal domain.
