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Investing in the Future of UX
This year you’ll see a lot of fresh faces in DC at the UXPA 2013 Conference. We’re so happy to welcome more than 60 student attendees! It’s really important to UXPA as an organization to support and enhance the development … Continue reading →
Call for UXPA2013 Conference Session Chairs
This year I’m volunteering for UXPA 2013 as a Session Chair Coordinator. That means I’m scheduling session chairs for all of the sessions at the D.C. conference. Since I know you’re all going, I’m asking for your help. Please volunteer … Continue reading →
Presenter:
Michael Beasley; User Experience Designer, ITHAKA; USA
Title:
Categorizing Search Terms to Gain Insight Into Their Information Needs and Behavior
Day/Date:
Tuesday, July 9, 2013
Time:
6:00 pm - 9:30 pm
Location:
Columbia 4
Session Type:
Half Day Tutorial
Description:
Analyzing what your users search for can give you valuable insights, but simply looking at the most common keywords can be misleading. This tutorial teaches attendees a practical approach to analyzing a large set of keywords, categorizing them according to their meaning through an iterative approach, and then characterizing the behavior of the users that fit into the categories you discover. We will discuss process, ways to interpret common patterns in search queries, and how to interpret some metrics to understand how the different categories of users interact with your site differently. for this tutorial!
Audience:
General
Track:
Research
Biography:
Michael Beasley is a UX designer at ITHAKA and hasextensive experience in usability testing, userinterface design, and web analytics. Previously, hewas the measurement team lead at Pure Visibility,where he fused web analytics with traditional userexperience activities to better answer clients'questions about their customers. Mike earned hisMSI degree in human-computer interaction at theUniversity of Michigan School of Information andwas active for several years on the board of theMichigan chapter of the User ExperienceProfessionals' Association. Mike is the author of thebook Practical Web Analytics for User Experience.
Key Words:
user research, web analytics, site search analytics, keyword analysis, data analysis
