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Session Spotlight: Developing a User Experience Strategy
Today we spotlight one of this year’s 60-minute presentations, Paul Bryan’s “Developing a User Experience Strategy.” UXPA is thrilled to host this session and its companion workshop, “Ingredients of a Successful User Experience Strategy” at this summer’s conference in Washington, … Continue reading →
Session Spotlight: CARD
Today, we spotlight yet another of the amazing tutorials being held at UXPA 2013 in Washington, D.C.! In their full-day tutorial, “CARD: A Collaborative Tool for Rapid Task Analysis and Design,” Len Conte, Mark Ainscow, Debbie Cook, Stephen Reinach, and Lissa … Continue reading →
Presenter:
Ted Boren; User Research Lead, The Church of Jesus Christ of Latter-day Saints; USA
Title:
True Intent: The Best Online Benchmark You've Never Measured
Day/Date:
Wednesday, July 10, 2013
Time:
4:30 pm - 5:30 pm
Location:
Columbia 1-2
Session Type:
60 Minute Presentation
Description:
Remote testing can tell you how easy your site is to use... for selected tasks. Surveys tell you how visitors feel... but lack performance data. Web analytics tell you where visitors go... but not whether they actually succeed.
"True intent" studies bridge these gaps and help your team learn what's really happening on your site, by asking real visitors why they came, tracking where they go, then allowing them to tell you if they succeeded. Work together to build affinity diagrams of intents and conduct a detailed failure analysis for even deeper insights that can shape your team's strategy for years.
Audience:
General
Track:
Research
Biography:
Ted has spent the past 9 years working as a User Research Lead and Interaction Designer for the IT department of the Church of Jesus Christ of Latter-day Saints. His projects have been diverse, including a variety of internal applications, online maps, the Church’s Online Store, and the LDS.org homepage. Previously, he spent 6 years at Microsoft as a usability engineer, working primarily with maps and MSN.com. He has an MS degree from the Human Centered Design and Engineering Department (formerly Technical Communication) at the University of Washington and a BA in English from BYU.
