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Session Spotlight: Developing a User Experience Strategy
Today we spotlight one of this year’s 60-minute presentations, Paul Bryan’s “Developing a User Experience Strategy.” UXPA is thrilled to host this session and its companion workshop, “Ingredients of a Successful User Experience Strategy” at this summer’s conference in Washington, … Continue reading →
Session Spotlight: CARD
Today, we spotlight yet another of the amazing tutorials being held at UXPA 2013 in Washington, D.C.! In their full-day tutorial, “CARD: A Collaborative Tool for Rapid Task Analysis and Design,” Len Conte, Mark Ainscow, Debbie Cook, Stephen Reinach, and Lissa … Continue reading →
Presenter:
Kelly Goto; Principal & Design Ethnographer, Gotomedia, LLC; USA Michael Wörmann; Managing Director, Facit Digital; Germany
Title:
Thumbs up to natural gesture interfaces? An international study of culture-specific gestures by UX Fellows
Day/Date:
Wednesday, July 10, 2013
Time:
1:30 pm - 2:30 pm
Location:
Fairchild
Session Type:
60 Minute Presentation
Description:
As a growing number of three-dimensional motion and natural gesture-controlled consumer electronics come to market, there are new challenges for user experience design for globally merchandized devices, as gestures are presumably influenced by local cultures. As specialists for culture-specific user experience research, UX Fellows wanted to find out which gestures people from various cultures would spontaneously use to control consumer electronics. We conducted 360 face-to-face interviews with consumer electronics-savvy users in 18 different countries. The most frequent gestures and their difficulty were identified for each country and then aggregated.
Audience:
General
Track:
Research
Biography:
Kelly Goto is the principal and founder of gotomedia LLC, a global leader in strategic research-driven, people-friendly digital products and services. For the last 18 years, she has established industry standards for user experience and iterative workflow processes industrywide. She is a pioneer in the field of Design Ethnography, focusing on multi-device and mobile research for diverse clients such as Samsung, Hyundai, Sony, Nokia, Target, Wells Fargo and Seiko Epson Japan.
Michael Wörmann is managing director at Facit Digital, one of the leading user experience research agencies in Germany, and founder of the global network UX Fellows. Michael was among the online usability pioneers in Germany in the year 2000 and now works for clients like Vodafone, Sky, Dell, BMW, Audi, and numerous European banks and ITV operators. As a psychologist, he focuses on understanding consumer needs, experiences and behavior in the area of desktop, mobile and lean-back user interfaces.
