Please note, Workshop facilitators choose a limited number of participants based on varying criteria specific to each workshop. Those wishing to attend a workshop will need to submit a position paper or preliminary application of some kind, to be determined by the workshop facilitator.  The position paper for this session is due June 17, 2013.

Presenter:          alt

Cindy Lu; Albridge Solutions, Inc., an affiliation of Pershing, LLC and a BNYM Company; USA
Title: New Ideas for Designing Mobile Web Applications
Day/Date: Thursday, July 11, 2013
Time: 3:00 pm - 7:00 pm
Location:  Columbia 4
Session Type: Workshop
Description:

There has been a long debate about HTML 5 vs Native app. Native apps provide rich interactive experience and performance while Mobile Web can be designed once to run in multiple devices across various platforms. Industry experts predict that through 2014, there will be a long shift to HTML 5 from native apps as HTML 5 becomes more capable. A challenge to designers is to design a better interactive experience while the technology is still evolving. This workshop will bring together UX practitioners to discuss new ideas about designing mobile web applications.

New Ideas for Designing Mobile Web Applications's position paper template & sample position paper

Audience: Advanced Practitioners
Track:  Design
Biography: Cindy Lu manages the User Experience team in Albridge Solutions, Inc., an affiliate of Pershing, LLC and a BNYM company. She has Ph.D. in Engineering Science majoring in Human Factors and Ergonomics and has 20+ years of experience in user research and product designs in various industries.  Cindy co-organized two workshops at UPA annual conferences, “Ajax and User Experience” and “Agile and UX”. In 2011 and 2012, she conducted two “Agile and User Experience” workshops in China. She conducted a well-attended webcast on “Product User Experience Design” in BNYM for internal employees at 2012 World Usability Day.
Key Words: Mobile, HTML 5, Mobile Web, Native App, Design Guidelines, Patterns, Mobile Experience