Presenter:         

Kath Straub; Principal, usability.org; USA
Title: Research in Practice – 2013 - Studies UX professionals should know about
Day/Date: Tuesday, July 9, 2013
Time: 9:00 am - 5:15 pm
Location:  Columbia 2
Session Type: Full Day Tutorial
Description:

Want to catch up on the emerging research? Tired of reading research papers that don’t seem to apply? Research in Practice offers an expedient and cost-effective way update your

This annually updated UPA tutorial offers a fast-paced, an informative survey of key and emerging research that will shape your practice. We review papers about

o Emerging and evolving research methods

o Consumer decision making

o The psychology of engagement

o Information visualization

o Cross-cultural issues in design

o Effective leadership and organizational change

We bridge the gap between research and practice with hands-on exercises that apply the findings to real design problems.
Audience: General
Track:  Research
Biography: Trained as a basic researcher transformed into a usability practitioner, Kath has been in the field for nearly 20 years. Her experience as a behavioral scientist means her to loose sleep over the research rigor, details and data analysis. Her consulting work guiding global organizations, government agencies and not-for-profit organizations drives her toward the pragmatic: concrete and actionable recommendations in plain language.  She spends a lot of energy and effort helping practitioners connect the emerging research to their real practice.  She is a visible, active contributor to UXPA and to the UX community.
Key Words: research, update, methods, forms